 |
Search Engine Ranking |
Phenomenon of Search Engine Ranking
in General
No matter who you are – a novice or a seasoned search engine optimization expert, whether you’ve spent only a little effort or a huge amount of time and resources on promotion of your website, checking the results in search engines always creates some anticipation and excitement.
If you’re serious about search engine optimization, the ranking checking process is not entertainment, but serious work. Most likely, prior to checking the results, you’ve spent a lot of time researching keywords, optimizing your pages, submitting your website, exchanging links, and implementing other things to improve site visibility. Web ranking results will be the best indication of the quality of your optimization, because your work will be evaluated by the most impartial of arbitrators – search engines.
If your efforts are rewarded with leading positions in search engine results pages, you have no reason to worry about the traffic to your site. However, this scenario is much too optimistic for a novice optimizer. Often at the starting stage, even a well-optimized site appears in the back of the pack.
This leads to quite a logical question: how many results pages do surfers flip thru? Which website rankings are visible and which are not? A rule of thumb says that most people usually stop at the third page if the top results do not deliver the information they expected to find.
Therefore, to be available to your prospects, your web page should have a search engine rank at least within the top 30 positions.
If your webpage is indexed by a major search engine, but its position seems unsatisfactory to you, don’t lose heart at this point. Being at the 30th position in a search engine doesn’t mean that this is your highest possible level. You should look back over at all the optimization steps you’ve made, make changes to improve the content and link popularity of your site and be patient to see how this will work – of course do this with the help of the rankings checker.
Monitoring Your Web Rankings
The process of checking your rankings cannot be a one-time operation. High search engine rankings are not something you win once and that’s it. Even if you succeeded in reaching a top position for your targeted keyphrase, you won’t have time to relax. Be sure that you won’t stay there for a long time without making further effort. You should work hard to retain the current position and move to the top of the search engine rankings.
Monitor your web site rankings to find out how search engines respond to your optimization efforts. The data obtained at this step may turn out to be the most important guideline for further optimization work.
Search engines use their unique algorithms to rank web pages, but these algorithms change because search engines also work to improve the quality – relevance to the query – of their search results. Web pages may become irrelevant after such changes. To retain your positions, you should always keep an eye on your website rankings – check them at least monthly to be able to timely learn about a drop and react promptly.
Don’t forget that your site is competing with other sites that know very well that their revenue depends on their web rankings. To track competitor rankings is another task requiring help from the ranking checking software. Apart from the task of monitoring your competitors’ rankings, you can learn a lot of successful optimization tips and tactics from them.
There can be many reasons why your website rankings change for the better or worse. Therefore, to do the job it’s necessary to monitor your site positions in search engines, improve site content and link popularity and get rid of bugs. Once more, only continuous monitoring of your and your competitors’ web rankings can help you stay at the top.
Web Ranking Checking Challenges
It’s possible to check search engine rankings manually. Just open the search engine page in your browser, type in the keyword and press ‘Search’. However, if you want to be serious about the SEO business, there are some definite drawbacks to manual checks.
Can you imagine how much time you would need to check site rankings for all your targeted keywords in all the search engines that you’re interested in? And what if you add a number of competitor URLs? How often do you want to check rankings? An honest answer will keep you in front of your desktop all the time. And even so, there’s no guarantee that you’ll be able to manage these tasks accurately and professionally.
These challenges cannot be dealt with without the help of a search engine ranking checking tool or other software. There are many programs which perform the function of checking your web rankings automatically and promising to save you time and effort. Webposition, Web CEO and IBP are the most popular software products in this sphere.
Web Ranking Checking: Manual or Automated?
Does a professional SEO specialist need a software program to check rankings? If you hear a categoric ‘no’, the SEO is most likely a hypocrite. It can take endless hours to check client rankings and no time for a real SEO.
Valuable information should be received on time, and without effort and errors. This is where software does it better than humans. Why ignore such a good invention? The software can remember positions and keep track of changes; at least the Web CEO Ranking Checker does this.
One click of a button and get the report versus a few hours to do it through a browser? The answer is quite obvious. If only the two major search engines didn’t penalize people for using software to check rankings. But they do. As a result, the IP addresses of offenders are temporarily blocked – for about a day. This can be very inconvenient. It’s quite clear that the providers of search services don’t want robotic traffic producing an excessive load on their servers. Luckily, the software programs differ in their approach to this challenge.
Web CEO is happy to offer you the safest software possible to check your website rankings in search engines. Web CEO knows about and provides for all the small things that may distinguish software from human search. The program successfully emulates a browser and copies human behavior.
If the question ‘to use or not to use’ the software to check rankings is still open, download Web CEO and give it a good try.
